For this year’s edition of Oasix Open Air Festival, a summer techno festival, I created a bold and eye-catching visual identity that makes the festival stand out in a crowded landscape. The branding was designed to capture both the vibrant energy of techno music and the summery, open-air vibe of the event.

I chose a palette of light grey and a flashy, fluorescent yellow—colors that not only evoke the brightness of summer but also reference the intense, pulsing lighting typical of techno parties. This combination creates a sense of freshness and intensity, connecting daylight and nightlife in a seamless visual language.

At the heart of the branding is the Oasix logomark, originally a symbol of the sun. I reimagined this icon into a dynamic graphic element, transforming it into a versatile visual tool that could be adapted across various applications—from posters and merchandise to stage visuals and signage. By playing with scale, repetition, and abstraction, the sun symbol became a flexible yet recognizable motif that ties every part of the festival together.

The result is a cohesive and immersive identity that not only reflects the festival’s essence but also amplifies its presence—turning every touchpoint into a bright, magnetic invitation to experience the music, the light, and the summer.